Native Advertising has been a buzzphrase for a few years now, but how do you create genuinely engaging content and make sure you get the most coverage possible for it?
Consider all platforms when creating content
We all know that tailored content works best when it comes to social media, but any native advertising ideas should be thought of in the context of all platforms it will be used across. The aim here is to reach the widest number of people with the most relevant content so don’t just use Facebook and Twitter because that’s what you’re used to; Snapchat and Instagram could help you target a younger demographic, while the ever-growing number of niche platforms could enable you to create a truly targeted campaign.
Make sure your content has editorial integrity
Suspicion often still remains when it comes to promoted or paid for content, but if you’re providing information readers need to know and copy is educational, interesting and well written it is much more likely to be accepted. Make sure you research your market and place your content in the most relevant places, whether that’s online, in print or on social.
Video, video, video
It’s not the first time we’ve mentioned this at Awe Creative, but video content really is an integral element of any native advertising campaign. YouTube gets an incredible 30 million visitors a day while Facebook Live is having a big effect on how viewers interact with content on the site. If growth continues on the same trajectory, Facebook’s video views could pass 64 billion video views per day by August 2017. With such outstanding numbers, high levels of consumer loyalty and wide appeal across multiple market segments, this really is an opportunity not to be missed. Testimonial video and product tests can also be great ways to back up any claims you make in your own content.
Listen to Listicles
We’ve all been drawn into reading a Buzzfeed article about a random topic because there are Ten Things You Really Must Know About…
While such hyperbole may not work in a B2B environment, listicles can still be a good way of promoting your latest products or projects: Five eye-catching uses for your latest product; 10 things your offering can do that nothing else can, for example. Crafting the right headline can make a huge difference to how many people see your post so think about it carefully.
Engage with your audience and listen to them
While regularly sending out content is important when it comes to brand awareness, communication should work both ways so make sure you give people the chance to interact with you – ask their opinions, listen to their feedback on campaigns and respond to their queries.
Following these guidelines will make sure you create relevant and original content that people actually want to consume. By sharing this across multiple platforms you can ensure your message is widely seen and understood.
