Taking the decision to increase your PR activities, invest in generating quality content and spend time highlighting the good work your business has done can be a daunting one. Spending on something new and on something that you can’t necessarily see a clear return on straight away can be a difficult call. However, investing in your brand, how it’s viewed, how visible it is and where it is seen, is one of the best business decisions you can make. So how can the right content and marketing strategy increase revenue?
- Brand visibility
When working with a content and marketing company such as Awe Creative, one of the first and perhaps most recognisable initial changes will be the increase in visibility of your brand. For many companies it can be difficult to stand out among the myriad social media posts and news items being posted by companies shouting about their achievements. However, with the right plan, we can ensure your brand is seen in the right places on a regular basis. A combination of targeted social media posts designed to encourage interaction with clients and potential clients, quality educational content that people actually want to read and exclusive content such as interviews, show reports and blogs, will ensure your brand in active in your key markets.
- Spread the message
While advertising is undoubtedly a useful tool, people know that an ad is trying to sell them something, meaning it is viewed slightly differently to editorial content. Quality editorial content is undoubtedly a key aim of any good content strategy, but if a third party is talking about your company and speaking positively about your recent projects, products or company developments, it is even more likely to receive a positive reaction. The right content and marketing plan will work to ensure your brand is included in relevant articles as well as highlighting opportunities for content across your industry media. This could mean inclusion in relevant features, arranging an independent product review, or creating interviews and exclusive case studies.
All of this will help to position your brand as a thought leader and build the profile of key figures within your company, ensuring you are front of mind when clients are making purchasing decisions.
- Brand building
Once you have worked to enhance visibility in your core markets the next step is often to introduce your brand to a wider audience. To do this it is essential to have consistent branding that gives a clear and accurate message about the company. A brand review or redesign is crucial if you are to create an image you can be proud of and that works, locally, nationally or even globally. Associated marketing material, produced to a high standard, will also ensure your entire company always has the best information to hand to promote the benefits of your business and highlight why you should be the first-choice partner.
- Attract employees, investors and partners
Not only will the right content and marketing strategy benefit those already working in your company but it will also help to attract new people to your brand. If you’re looking for investors, new distributors or even new employees, a company that is visible and respected in the market, that has a high-quality brand image, a well-designed, informative website and responds to customer queries quickly on platforms such as Twitter, will immediately be ahead of the competition.
- Reassure potential clients
Finally, it is important that your company makes the best first impression possible, and often that first impression will come from your online profile. We’ve all visited a website that looks like it hasn’t been updated for a while, with broken links and the last news post from 2014. Similarly we’ve all tried to find information on social media only to see posts stopped some years ago. Imagine if a potential customer was faced with that when they began to look into the products and services you offer. Now consider the difference it would make if they discovered a consistent, informative site with multiple outbound links to positive media coverage about your company and an active social media profile. The difference is immediately clear: clients will benefit from seeing their projects with you promoted, while potential clients and other stakeholders will see a professional, active, successful brand that they would be confident working with.
With all these benefits and more, the right content and marketing platform delivered by market specialists who truly understand your industry, can have a significant effect on revenue and is an investment that offers a genuine return. To find out how Awe Creative can help your business grow, contact jo@beaconcreativeservices.com.
